Industry Leaders Think Tank Magazine
Our client wanted to convey the latest updates from their industry leaders group and provide think pieces on the latest trends in procurement, but they didn’t know where to start.
The Challenge
Creating a magazine from scratch is a challenge – how do you make the content compelling for readers, and make a digital flipbook feel like a real magazine? Our client had content they needed to share with their industry group, but no existing template to work from.
The Strategy
Our copy and design team worked hand in hand with the customer to develop a template they could use to create a quarterly series of issues, including developing front- and back-of-book departments that would repeat in each issue. Then we got to work writing and editing the content for the premiere edition, including feature interviews with industry leaders.
The Results
Our customer was thrilled with the template and first issue. We created a template design that was so user-friendly they were able to move the design for future issues in-house when budget restrictions hit.