Pictogram Redesign

Our client was going through a full brand refresh, which necessitated building a brand-new library of pictograms.

The Challenge

The pictogram library is a crucial tool for this customer, used in design across the full portfolio. Tag needed to develop the new pictograms quickly while maintaining the new brand guidelines.

The Strategy

Tag was instrumental in building the visual identity system, creating all the pictograms that will be used by all teams and vendors, as well as supporting the development of multiple iterations of the font treatment.

The Results

The customer was very happy with the new pictogram library, and work on this transformation continues.