Direct-to-Consumer as a Growth Channel
The original request for this project was a simple landing page on consumer products. After sharing some examples of the work we could produce, the scope of the page grew significantly.
The Challenge
Our client needed a microsite to build around their D2C consumer products messaging. They had a lot of external assets to link to, but no structure around which to build the content.
The Strategy
Tag shared the various ways we could build a microsite to link out to supporting documents, including animated illustrations and videos. The client was pleased with our concept, and the budget was increased significantly to accommodate the new scope of the project.
The Results
Tag created more than a landing page; we built an engaging, interactive site that included animation, videos, and a quiz.