Automate the Intelligent Enterprise

Our agency is adept in developing digital tactics that effectively entice engagement. This is one example of a successful strategy employed to drive increased audience interaction.

The Challenge

This project presented a challenge that is not unique in our work in the technology space. Although the subject matter the asset deals with is quite technical, the content needed to be presented from a business perspective, examining the business challenges to determine how the solution addresses these challenges and the business benefits obtained. In addition, this asset was shared with data scientists who typically work with specialized tools. This audience needed to be convinced that they can continue to work with their current tool set and derive significant benefit from analytics from the SAP Data Intelligence solution, which is made possible by machine learning and AI.

The Strategy

Customer engagement was the most important component of this project. There was a lot of information to be conveyed, but we knew that a simple brochure would be too dense and not engaging enough to win over readers. Our designer and writer worked collaboratively to develop an initial wireframe that the customer could test out, ensuring that the project was on the right track before hours of design time were spent on coding. The interactive brochure was the best option to engage the audience while letting them move quickly to the information that felt most relevant.

The Results

This asset was very successful not only for our customer but also for teams across SAP. Since publishing, we have been asked to develop similar assets for multiple teams because they found this original project so informative and engaging.