Taming the Wild West of External Workforce Spending
The client needed to promote a brochure with a microsite that would encourage readers to download the brochure and take additional next steps, such as completing a survey.
The Challenge
Tag had to engage readers and keep their interest without revealing too many insights from the brochure so that the brochure copy wouldn’t sound repetitive after visiting the microsite.
The Strategy
Our lightly animated site provided bite-size previews of key points in the brochure and teased additional details that readers would need to download the brochure to discover.
The Results
The client was thrilled with the microsite and its animated features. They achieved their goal for brochure downloads.